This is the second single off Joan Mercury's debut album. Following the realization of being in a one sided relationship with Never Enough, Proceed with Caution takes a look at the process of healing from that toxic relationship and seeing it with a new perspective.
Never Enough is the first single from Joan Mercury's debut album, Mercury Rising (Out this Fall). An album about how to cope in loss in love and trying to find yourself again. The concept of the video is trying to showcase how disconnected we can be. In constant search of validation on social media and longing for someone’s attention. The importance shifts to how many followers and likes do I have? You miss that maybe everything you were looking for, is right in front of you. You don't know what you have until its gone.
The best pop music has the ability to walk fine lines between different worlds and is able to appeal to wide demographics without sacrificing its own integrity.
Rarely do we find songs which appeal to both ends of the spectrum, songs which are sassy and fresh enough for the younger set but also refined and slick enough to become firm favourites through constant repeat.
Just occasionally, music clever enough to fit into both camps simultaneously pops up on the radar and Proceed with Caution is just such a song.
Pop it may be but it is a track that mixes the infectiousness associated with that genre with some slick R&B grooves and unexpectedly soulful undercurrents.
And it is the depth that these genres add to the song, the rising and emotive Hammond organ sound, the funky guitar lines, the sumptuous and often ethereal back vocals and the rising and falling of the songs dynamic from subtle interludes to soaring crescendoes, that provide its mass appeal status.